The Waterkooler

Tinseltown's recent setbacks suggest a crisis of major proportions, with a May USA TODAY/CNN/Gallup Poll showing 48% of adults going to movies less often than in 2000. For 19 consecutive weeks, motion picture releases earned less (despite higher ticket prices) than the year before. Projected ticket sales for all of 2005 indicate a disastrous drop of at least 8% - at a time of population growth and a generally robust economy.

USA TODAY ran a headline, "Where have all the moviegoers gone?" under which insiders discussed their desperate attempts to rebuild the shattered audience: "The lures include providing high-tech eye candy through 3-D digital projection and IMAX versions of movies. ... Stadium seating, which improves views, is just now becoming standard. Other theaters are opting for screenings that serve alcohol to patrons 21 and older."

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